The Top Fall 2024 Fashion Trends: Designers See the World Through a Soft-Focus Lens (2024)

Counterintuitively, one of the ways that designers are undermining the idea of an algorithmically flattened culture is through garments that embrace the idea of flatness physically through construction, splicing (see Undercover), or suspension (see Balenciaga and Victoria Beckham). In doing so they continue in the tradition of Martin Margiela, who once told Vogue: “When I recut clothes, old or new, it’s to transform them, not destroy them.” This idea of building up from and expanding on what exists is one that fashion needs to embrace.

Corporate Values

Thought neckties were a thing of the past? Think again. Designers played with symbols of corporate power, ties among them, as a commentary on late-stage capitalism and the dismantling of symbols of power in a now lost world of work.

Courtesy of Schiaparelli

Schiaparelli

Photo: Umberto Fratini / Gorunway.com

Dilara Findikoglu

Isidore Montag / Gorunway.com

Giorgio Armani menswear

Daniele Oberrauch / Gorunway.com

Lutz Huelle

Isidore Montag / Gorunway.com

Loewe menswear

Photo: Filippo Fior / Gorunway.com

Ottolinger

photo: Daniele Oberrauch / Gorunway.com

Sergio Hudson

Photo: Filippo Fior / Gorunway.com

Ami menswear

Peter Sutherland / Courtesy of 6397

6397

Photo: Carlo Scarpato / Gorunway.com

Vaquera

Photo: Andrea Adriani / Gorunway.com

Todd Snyder menswear

Photo: Umberto Fratini / Gorunway.com

House of Aama

Isidore Montag / Gorunway.com

Institut Français de la Mode

Photo: Andrea Adriani / Gorunway.com

The Garment

Photo: Filippo Fior / Gorunway.com

Kenzo

Courtesy of Kallmeyer

Kallmeyer

Photo: Courtesy of Adeam

Adeam

Photo: Filippo Fior / Gorunway.com

Max Mara

Photo: Filippo Fior / Gorunway.com

LaQuan Smith

Courtesy of Tibi

Tibi

Isidore Montag / Gorunway.com

Central Saint Martins

Courtesy of Hodakova

Hodakova

Photo: Andrea Adriani / Gorunway.com

Mfpen

Courtesy of Hed Mayner

Hed Mayner menswear

Courtesy of Nehera

Nehera

Photo: Louis Flashman / Courtesy of Our Legacy

Our Legacy

Photo: Isidore Montag / Gorunway.com

Ludovic de Saint Sernin menswear

Photo: Isidore Montag / Gorunway.com

Paul Smith menswear

Photo: Isidore Montag / Gorunway.com

Wooyoungmi menswear

Courtesy of Khoki

Khoki

Photo: Kira Bunse / Courtesy of Random Identities

Random Identities menswear

Photo: Courtesy of Steve O Smith

Steve O Smith

Photo: Eric Robert /Sygma via Getty Images

Christian Bale as Patrick Bateman in American Psycho

Flyte Patterns

Country-house weekends—but not of the Saltburn variety—are trending. Tweeds, herringbones, and argyles conjure Brideshead Revisited’s Sebastian Flyte, Jeeves and Wooster, the Mitford sisters, and the relaxed royal style of Balmoral.

Carlo Scarpato / Gorunway.com

Chloé

Photo: Umberto Fratini / Gorunway.com

Tommy Hilfiger

Photo: Courtesy of Lemaire

Lemaire

Photo: Filippo Fior / Gorunway.com

Burberry

Umberto Fratini / Gorunway.com

Fendi

Courtesy of Nicholas Daley

Nicholas Daley menswear

Photo: Courtesy of Loro Piana

Loro Piana

Monica Feudi / Courtesy of Brandon Maxwell

Brandon Maxwell

Photo: Daniele Oberrauch / Gorunway.com

GmbH

Isidore Montag / Gorunway.com

Anna Sui

Isidore Montag / Gorunway.com

Libertine

Courtesy of Nili Lotan

Nili Lotan

Umberto Fratini / Gorunway.com

Moschino

Photo: Filippo Fior / Gorunway.com

JW Anderson

Martina Keenan / Courtesy of Tanya Taylor

Tanya Taylor

Photo: Alessandro Lucioni / Gorunway.com

Ferragamo

Photo: Julius Hayes / Courtesy of Lazoschmidl

Lazoschmidl

Photo: Luca Tombolini / Courtesy of Auralee

Auralee

Photo: Courtesy of Magliano

Magliano menswear

Courtesy of Coperni

Coperni

Isidore Montag / Gorunway.com

Wales Bonner

Courtesy of R13

R13

Photo: Nikolai Moeller / Courtesy of Caro Editions

Caro Editions

Photo: Daniele Oberrauch / Gorunway.com

Fendi menswear

Ola Rindal / Courtesy of Margaret Howell

Margaret Howell

Photo: Filippo Fior / Gorunway.com

Cecilie Bahnsen

Photo: Daniele Oberrauch / Gorunway.com

Tod’s

Photo: Courtesy of Stefan Cooke

Stefan Cooke

Photo: Ola Rindal / Courtesy of Petar Petrov

Petar Petrov

Daniele Oberrauch / Gorunway.com

Rabanne

Photo: Umberto Fratini / Gorunway.com

Derrick menswear

Photo: Ellen Fedors / Courtesy of Ganni

Ganni

Photo: Daniele Oberrauch / Gorunway.com

JW Anderson menswear

Photo: TV Times / Getty Images

Anthony Andrews Sebastian Flyte in Brideshead Revisited

Neck-Up Fashion

Extravagant collars will be to 2024 what big sleeves were to 2023. Backward button-downs are also making the rounds.

Photo: Umberto Fratini / Gorunway.com

Chanel

Paolo Lanzi / Gorunway.com

Carven

Isidore Montag / Gorunway.com

Philosophy di Lorenzo Serafini

Filippo Fior / Gorunway.com

Rokh

Umberto Fratini / Gorunway.com

Alainpaul

Courtesy of Denzil Patrick

Denzil Patrick

Courtesy of Judy Turner

Judy Turner

Photo: Daniele Oberrauch / Gorunway.com

Giambattista Valli

Courtesy of Toga

Toga

Daniele Oberrauch / Gorunway.com

Emporio Armani

Photo: Su Mustecaplioglu / Courtesy of Altuzarra

Altuzarra

Photo: Umberto Fratini / Gorunway.com

Eudon Choi

Courtesy of Proenza Schouler

Proenza Schouler

Photo: Courtesy of Fear of God

Fear of God

Courtesy of Rachel Comey

Rachel Comey

Courtesy of Bianca Saunders

Bianca Saunders

Isidore Montag / Gorunway.com

Acne Studios

Isidore Montag / Gorunway.com

Prada

Courtesy of Supriya Lele

Supriya Lele

Photo: Courtesy of Attachment

Attachment

Courtesy of Courrèges

Courrèges

Outward-Bound

Did Pharrell Williams’s Louis Vuitton so-called damoflage spark a trend? Designers are connecting to nature with expressionistic takes on the traditional camouflage pattern. Just don’t expect to hide in plain sight in these head turners.

Courtesy of Marni

Marni

photo: Isidore Montag / Gorunway.com

Institut Français de la Mode

Photo: Filippo Fior / Gorunway.com

Louis Vuitton menswear

Umberto Fratini / Gorunway.com

Andreas Kronthaler for Vivienne Westwood

Photo: Daniele Oberrauch / Gorunway.com

Knwls

Isidore Montag / Gorunway.com

Mame Kurogouchi

Photo: Isidore Montag / Gorunway.com

Roberto Cavalli

Photo: Daniele Oberrauch / Gorunway.com

Hermès menswear

Courtesy of Undercover

Undercover menswear

Photo: Daniele Oberrauch / Gorunway.com

Monse

Photo: Filippo Fior / Gorunway.com

Gucci

Isidore Montag / Gorunway.com

Institut Français de la Mode

Photo: Courtesy of Lafayette 148

Lafayette 148

Photo: Umberto Fratini / Gorunway.com

Chet Lo

Photo: Isidore Montag / Gorunway.com

Alejandra Alonso Rojas

Photo: Filippo Fior / Gorunway.com

Kamiya

Photo: Umberto Fratini / Gorunway.com

Paolo Carzana

Courtesy: SOSSKYN By Samara Scott Studio

Fashion East: Sosskyn by Samara Scott Studio

Photo: Jamie Morgan / Courtesy of Martine Rose

Martine Rose

Daniele Oberrauch / Gorunway.com

Fashion East: Olly Shinder

Photo: Andrea Adriani / Gorunway.com

Henrik Vibskov

Daniele Oberrauch / Gorunway.com

Antonio Marras

Photo: Daniele Oberrauch / Gorunway.com

Feng Chen Wang

Photo: Daniele Oberrauch / Gorunway.com

Noir Kei Ninomiya

Flat Out

Apple’s Vision Pro may be making spatial computing a reality, but fashion is embracing the two-dimensionality of flatness with spliced garments, the use of wire, and paper-doll-like tabs. The effect is to create a space between the body and the garment that is unexpected and exciting to the eye.

Daniele Oberrauch / Gorunway.com

Undercover

Isidore Montag / Gorunway.com

Victoria Beckham

Photo: Daniele Oberrauch / Gorunway.com

Balmain menswear

Courtesy of Ashlyn

Ashlyn

Photo: Tom Funk / Courtesy of Richert Beil

Richert Beil

Photo: Umberto Fratini / Gorunway.com

Kolor

Photo: Daniele Oberrauch / Gorunway.com

Pronounce

Daniele Oberrauch / Gorunway.com

Sacai

Isidore Montag / Gorunway.com

Balenciaga

Photo: Filippo Fior / Gorunway.com

Junya Watanabe menswear

Isidore Montag / Gorunway.com

Prada

Umberto Fratini / Gorunway.com

Louis Vuitton

Umberto Fratini / Gorunway.com

Gauchere

Photo: Courtesy of The Row

The Row

Photo: Courtesy of Colin Leaman

Zane Li

Cecile Bortoletti / Courtesy of Co

Co

Courtesy of Melitta Baumeister

Melitta Baumeister

Umberto Fratini / Gorunway.com

Junya Watanabe

Courtesy of Matty Bovan

Matty Bovan

Photo: Isidore Montag / Gorunway.com

Feben

Daniele Oberrauch / Gorunway.com

Yohji Yamamoto

Isidore Montag / Gorunway.com

Walter Van Beirendonck

Photo: Filippo Fior / Gorunway.com

Tanaka

Photo: Isidore Montag / Gorunway.com

Burc Akyol

Piled High

Come fall you’re going to go wild for voluminous, pettable outerwear made of faux fur, feathers, fabric, shearling, or yarn.

Photo: Isidore Montag / Gorunway.com

Erdem

Photo: Isidore Montag / Gorunway.com

Michael Kors Collection

Photo: Courtesy of Alaïa

Alaïa

Photo: Alessandro Lucioni - Gorunway.com / Courtesy of Givenchy

Givenchy

Photo: Filippo Fior / Gorunway.com

Balmain

Photo: Filippo Fior / Gorunway.com

Ferrari

Photo: Daniele Oberrauch / Gorunway.com

Prabal Gurung

Photo: Filippo Fior / Gorunway.com

Christian Siriano

Photo: Filippo Fior / Gorunway.com

Richard Quinn

Courtesy of Self-Portrait

Self-Portrait

Filippo Fior / Gorunway.com

Elie Saab

Photo: Daniele Oberrauch / Gorunway.com

Simone Rocha

Courtesy of Chopova Lowena

Chopova Lowena

Daniele Oberrauch / Gorunway.com

Miu Miu

Photo: Justin Leveritt / Courtesy of CDLM

CDLM

Courtesy of Helmut Lang

Helmut Lang

Photo: Filippo Fior / Gorunway.com

Giorgio Armani

Photo: Courtesy of Plan C

Plan C

Courtesy of Moncler Grenoble

Moncler Grenoble

Henrik Blomqvist / Courtesy of Colville

Colville

Filippo Fior / Gorunway.com

Diesel

Courtesy of Norma Kamali

Norma Kamali

Photo: Filippo Fior / Gorunway.com

Bottega Veneta

Umberto Fratini / Gorunway.com

Louis Vuitton

Photo: Jori Komulainen / Courtesy of Lu'u Dan

Lu’u Dan

Photo: Filippo Fior / Gorunway.com

Ann Demeulemeester

photo: Umberto Fratini / Gorunway.com

Marine Serre

Photo: Daniele Oberrauch / Gorunway.com

Tom Ford

Filippo Fior / Gorunway.com

Zimmermann

Courtesy of Gabriela Hearst

Gabriela Hearst

Photo: Andrea Adriani / Gorunway.com

Saks Potts

Daniele Oberrauch / Gorunway.com

Roksanda

Photo: Filippo Fior / Gorunway.com

Isabel Marant

Photo: Daniele Oberrauch / Gorunway.com

Hermès

Courtesy of By Malene Birger

By Malene Birger

Courtesy of 3.1 Phillip Lim

3.1 Phillip Lim

Courtesy of Atlein

Atlein

Courtesy of Aaron Esh

Aaron Esh

Photo: Umberto Fratini / Gorunway.com

Puppets and Puppets

Courtesy of Brunello Cucinelli

Brunello Cucinelli

Courtesy of Alexander McQueen

Alexander McQueen

Umberto Fratini / Gorunway.com

David Koma

Dudi Hasson / Courtesy of Nanushka

Nanushka

Leonard Burt/Getty Images

Boho life: Brian Jones, 1967

Photo: Fred R. Conrad / Getty Images

Ladylike: Judith Jamison, 1981

Off-Piste

Snuggly and stylish, ski sweaters go from the slope to the street.

Umberto Fratini / Gorunway.com

Duran Lantink

Courtesy of Adam Lippes

Adam Lippes

Photo: Courtesy of Charles Jeffrey Loverboy

Charles Jeffrey Loverboy

Photo: Daniele Oberrauch / Gorunway.com

Bed j.w. Ford

Photo: Filippo Fior / Gorunway.com

Sacai menswear

Photo: Daniele Oberrauch / Gorunway.com

Officine Générale

Photo: Alice Neale / Courtesy of Tiger of Sweden

Tiger of Sweden

Photo: Courtesy of Children of the Discordance

Children of the Discordance

Photo: Courtesy of Veronica Beard

Veronica Beard

Daniele Oberrauch / Gorunway.com

No. 21

Photo: Andrea Adriani / Gorunway.com

Skall Studio

Daniele Oberrauch / Gorunway.com

Bora Aksu

Photo: Daniele Oberrauch / Gorunway.com

Emilia Wickstead

Filippo Fior / Gorunway.com

Bally

Photo: Andrea Adriani / Gorunway.com

Paolina Russo

Courtesy of Rag & Bone

Rag & Bone

Courtesy of Shinyakozuka

Shinyakozuka

Photo: Courtesy of Bode

Bode

Photo: Isidore Montag / Gorunway.com

White Mountaineering

Filippo Fior / Gorunway.com

Ulla Johnson

Photo: Hazel Gaskin / Courtesy of Ashish

Ashish

Photo: Andrea Adriani / Gorunway.com

Rolf Ekroth

Go Wide

Anchoring the silhouette in a tactile season is the bold shoulder, which often borrows something from the shape Claude Montana pioneered in the bigger-is-better ’80s. Straight, sloped, or rounded, big shoulders command space and convey authority.

Isidore Montag / Gorunway.com

Stella McCartney

Photo: Umberto Fratini / Gorunway.com

Edward Crutchley

Photo: Boris Marberg / Courtesy of Namilia

Namilia

Isidore Montag / Gorunway.com

Central Saint Martins

Photo: Daniele Oberrauch / Gorunway.com

Mugler

Photo: Daniele Oberrauch / Gorunway.com

Etro

Courtesy of Armarium

Armarium

Salvatore Dragone / Gorunway.com

MSGM

Photo: Filippo Fior / Gorunway.com

Sportmax

Alessandro Garofalo / Courtesy of Meryll Rogge

Meryll Rogge

Photo: Hanna Tveite / Courtesy of Khaite

Khaite

Photo: Alessandro Lucioni / Gorunway.com

Saint Laurent

Photo: Umberto Fratini / Gorunway.com

Luar

Photo: Umberto Fratini / Gorunway.com

Natasha Zinko

Filippo Fior / Gorunway.com

Off-White

Photo: Daniele Oberrauch / Gorunway.com

Collina Strada

Courtesy of Peter Do

Peter Do

Alessandro Lucioni / Gorunway.com

Marie Adam-Leenaerdt

Daniele Oberrauch / Gorunway.com

Bluemarble

Photo: Carlo Scarpato / Gorunway.com

Ester Manas

Photo: Isidore Montag / Gorunway.com

Fforme

Umberto Fratini / Gorunway.com

Vetements

Courtesy of Jonathan Cohen

Jonathan Cohen

Daniele Oberrauch / Gorunway.com

Carolina Herrera

Made for Magpie

A little sparkle can go a long way, and in a season of softness, glittery tinsel really stands out.

Alessandro Lucioni / Gorunway.com

Dries Van Noten

Photo: Umberto Fratini / Gorunway.com

Tory Burch

Courtesy of Valentino

Valentino

Daniele Oberrauch / Gorunway.com

Undercover

Isidore Montag / Gorunway.com

16Arlington

Daniele Oberrauch / Gorunway.com

Comme des Garçons

Photo: Filippo Fior / Gorunway.com

Gucci menswear

Daniele Oberrauch / Gorunway.com

Maison Mihara Yasuhiro menswear

Daniele Oberrauch / Gorunway.com

Bach Mai

Photo: Filippo Fior / Gorunway.com

Zomer

Photo: Andrea Adriani / Gorunway.com

Nicklas Skovgaard

Umberto Fratini / Gorunway.com

LaPointe

Photo: Courtesy of Hervé Léger

Hervé Léger

Photo: Courtesy of Lela Rose

Lela Rose

Courtesy of Palmer Harding

Palmer Harding

Filippo Fior / Gorunway.com

Wiederhoeft

Umberto Fratini / Gorunway.com

Alberta Ferretti

Diedre Lewis / Courtesy of Diotima

Diotima

Smoking Allowed

Suiting up is the new dressing up for evening. The spirits of Marlene Dietrich and Yves Saint Laurent live on in all of the season’s Le Smokings.

Photo: Daniele Oberrauch / Gorunway.com

Thom Browne

Isidore Montag / Gorunway.com

Dolce & Gabbana

Photo: Daniele Oberrauch / Gorunway.com

Versace

Courtesy of Valentino

Valentino

Photo: Hanna Tveite / Courtesy of Khaite

Khaite

Courtesy of Nina Ricci

Nina Ricci

Zach Earhart / Courtesy of Who Decides War

Who Decides War

Photo: Courtesy of Temperley London

Temperley London

Photo: Andrea Adriani / Gorunway.com

Mark Kenly Domino Tan

Photo: Umberto Fratini / Gorunway.com

Willy Chavarria

Photo: Courtesy of 4SDesigns

4SDesigns

Isidore Montag / Gorunway.com

LGN Louis Gabriel Nouchi

Photo: Umberto Fratini / Gorunway.com

Dries Van Noten menswear

Isidore Montag / Gorunway.com

Del Core

Courtesy of GCDS

GCDS

Photo: Andrea Adriani / Gorunway.com

S.S. Daley

Photo: Courtesy of House of Dagmar

House of Dagmar

Photo: Daniele Oberrauch / Gorunway.com

Dsquared2

Filippo Fior / Gorunway.com

MM6 Maison Margiela

Photo: Paolo Lanzi / Gorunway.com

Ermanno Scervino

Photo: Courtesy of Brioni

Brioni

Photo: Patrick Bienert/ Courtesy of Setchu

Setchu

Daniele Oberrauch / Gorunway.com

Vivetta

Isidore Montag / Gorunway.com

Loewe

Photo: Filippo Fior / Gorunway.com

Rhude

Photo: Isidore Montag / Gorunway.com

Coach

Photo: Paramount Pictures / Alamy Stock Photo

Robert Redford in The Great Gatsby

Wrap Session

Duvet-inspired dressing brings that cozy, stay-in-bed-all-day feeling with you wherever you go.

Photo: Lonny Spence / Courtesy of John Alexander Skelton

John Alexander Skelton

Courtesy of Caroline Hu

Caroline Hu

Photo: Filippo Fior / Gorunway.com

Issey Miyake

Photo: Carlo Scarpato / Gorunway.com

Preen by Thornton Bregazzi

Umberto Fratini / Gorunway.com

Uma Wang

Photo: Courtesy of Fumito Ganryu

Fumito Ganryu

Photo: Andrea Adriani / Gorunway.com

Stamm

Photo: James Cochrane / Courtesy of Olivia Ballard

Olivia Ballard

Courtesy of Rochas

Rochas

Umberto Fratini / Gorunway.com

Jason Wu Collection

Photo: Filippo Fior / Gorunway.com

Sunnei

Photo: Umberto Fratini / Gorunway.com

Susan Fang

Lawrence De Leon / Courtesy of Tanner Fletcher

Tanner Fletcher

Photo: Courtesy of Rainmaker

Rainmaker

Umberto Fratini / Gorunway.com / Courtesy of Casablanca

Casablanca

Umberto Fratini / Gorunway.com

Christian Dior

Photo: Filippo Fior / Gorunway.com

Bevza

Zander Taketomo / Courtesy of Lauren Manoogian

Lauren Manoogian

Courtesy of Stein

Stein

Alessandro Lucioni / Gorunway.com

Jil Sander

Photo: Filippo Fior / Gorunway.com

Harunobumurata

Jimi Franklin / Courtesy of Zankov

Zankov

Umberto Fratini / Gorunway.com

Tokyo James

Photo: Courtesy of Sea

Sea

Cécile Bortoletti / Courtesy of Niccolò Pasqualetti

Niccolò Pasqualetti

Courtesy of QUIRA

Quira

Courtesy of Tove

Tove

Isidore Montag / Gorunway.com

Jawara Alleyne

Courtesy of Christopher Esber

Christopher Esber

Arnaud Lajeunie / Courtesy of Y/Project

Y/Project

Filippo Fior / Gorunway.com

Mossi

Isidore Montag / Gorunway.com

Missoni

Photo: Owenscorp / Courtesy of Rick Owens

Rick Owens

Photo: © 2023 Fairweather & Fairweather LTD / Artists Rights Society (ARS), New York. Courtesy of the John Chamberlain Estate

John Chamberlain, Miss Lucy Pink, 1962

The Top Fall 2024 Fashion Trends: Designers See the World Through a Soft-Focus Lens (2024)
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